To begin, we needed to align the team around a future-focused, user-centered vision for the x360 platform and secure stakeholder buy-in. We aimed to bridge knowledge gaps, analyze workflows, and envision a cohesive, aspirational experience. We focused on defining the platform’s ultimate potential and exploring future possibilities without being limited by current constraints such as technology, resources, or market conditions.
Efficiency
User Empowerment
Scalability
Goal
To ground our vision in real user needs, we began by consulting our user focus group to surface common pain points, uncover gaps in current workflows, and collect feedback on frequently requested features. Using those insights, we mapped existing user journeys to identify friction points and opportunities to better surface value throughout the experience. This synthesis directly informed the creation of a new, holistic navigation system—designed to unify the product ecosystem and simplify access for a more intuitive, scalable experience.
We presented a future-focused product vision centered on three simplified strategy themes: Protect Everything, Recovery First, and User Experience. This unified direction guided our proposed navigation and architecture redesign, streamlining workflows that would result in a more intuitive, scalable experience with the potential to deliver faster outcomes and a true single pane of glass.
Our values
Our vision is to equip MSPs with scalable, secure business continuity and disaster recovery solutions that protect client data and deliver lasting peace of mind.
This project reinforced the value of forward-thinking design as a strategic tool—not just a reactive one. I learned how to balance blue-sky thinking with grounded user insights, and how to bring multiple stakeholders into alignment around a shared vision. In the future, I’d advocate for even earlier integration of engineering and marketing teams to ensure holistic buy-in from day one.
To begin, we needed to align the team around a future-focused, user-centered vision for the x360 platform and secure stakeholder buy-in. We aimed to bridge knowledge gaps, analyze workflows, and envision a cohesive, aspirational experience. We focused on defining the platform’s ultimate potential and exploring future possibilities without being limited by current constraints such as technology, resources, or market conditions.
Efficiency
User Empowerment
Scalability
Goal
To ground our vision in real user needs, we began by consulting our user focus group to surface common pain points, uncover gaps in current workflows, and collect feedback on frequently requested features. Using those insights, we mapped existing user journeys to identify friction points and opportunities to better surface value throughout the experience. This synthesis directly informed the creation of a new, holistic navigation system—designed to unify the product ecosystem and simplify access for a more intuitive, scalable experience.
We presented a future-focused product vision centered on three simplified strategy themes: Protect Everything, Recovery First, and User Experience. This unified direction guided our proposed navigation and architecture redesign, streamlining workflows that would result in a more intuitive, scalable experience with the potential to deliver faster outcomes and a true single pane of glass.
Our values
Protect Everything
With Chain-Free backups at the core, we ensure MSPs can safeguard clients' data seamlessly and provide lasting peace of mind that their critical systems are always protected.
Recovery First
Through rapid recovery technology, we enable MSPs to deliver the fastest RTOs in the industry, helping their clients thrive without the fear of data loss in even the most critical situations.
User Experience
Empowering our partners with scalable, secure BCDR solutions and AI-driven automation, we streamline operations to help MSPs manage their businesses more efficiently and grow confidently.
Our vision is to equip MSPs with scalable, secure business continuity and disaster recovery solutions that protect client data and deliver lasting peace of mind.
This project reinforced the value of forward-thinking design as a strategic tool—not just a reactive one. I learned how to balance blue-sky thinking with grounded user insights, and how to bring multiple stakeholders into alignment around a shared vision. In the future, I’d advocate for even earlier integration of engineering and marketing teams to ensure holistic buy-in from day one.
To begin, we needed to align the team around a future-focused, user-centered vision for the x360 platform and secure stakeholder buy-in. We aimed to bridge knowledge gaps, analyze workflows, and envision a cohesive, aspirational experience. We focused on defining the platform’s ultimate potential and exploring future possibilities without being limited by current constraints such as technology, resources, or market conditions.
Goal Setting Workshop
Defined clear goals for the session, such as identifying pain points, aligning on product value, and setting the stage for a cohesive redesign that serves user needs and business objectives.
Jobs to Be Done Framework
Conducted a thorough review of existing user research, surfacing past insights and identifying areas where previous research could guide our new approach, such as "Jobs to Be Done".
Interview Team
Held in-depth discussions with the Sales team, Product team, and senior leadership to identify pain points, capture feedback on current workflows, and gather insights on frequently requested features.
Efficiency
User Empowerment
Scalability
Goal
To ground our vision in real user needs, we began by consulting our user focus group to surface common pain points, uncover gaps in current workflows, and collect feedback on frequently requested features. Using those insights, we mapped existing user journeys to identify friction points and opportunities to better surface value throughout the experience. This synthesis directly informed the creation of a new, holistic navigation system—designed to unify the product ecosystem and simplify access for a more intuitive, scalable experience.
We presented a future-focused product vision centered on three simplified strategy themes: Protect Everything, Recovery First, and User Experience. This unified direction guided our proposed navigation and architecture redesign, streamlining workflows that would result in a more intuitive, scalable experience with the potential to deliver faster outcomes and a true single pane of glass.
Our values
Protect Everything
With Chain-Free backups at the core, we ensure MSPs can safeguard clients' data seamlessly and provide lasting peace of mind that their critical systems are always protected.
Recovery First
Through rapid recovery technology, we enable MSPs to deliver the fastest RTOs in the industry, helping their clients thrive without the fear of data loss in even the most critical situations.
User Experience
Empowering our partners with scalable, secure BCDR solutions and AI-driven automation, we streamline operations to help MSPs manage their businesses more efficiently and grow confidently.
Our vision is to equip MSPs with scalable, secure business continuity and disaster recovery solutions that protect client data and deliver lasting peace of mind.
This project reinforced the value of forward-thinking design as a strategic tool—not just a reactive one. I learned how to balance blue-sky thinking with grounded user insights, and how to bring multiple stakeholders into alignment around a shared vision. In the future, I’d advocate for even earlier integration of engineering and marketing teams to ensure holistic buy-in from day one.