Strategic Design + Product Vision
The tl;dr
To begin, we needed to align the team around a future-focused, user-centered vision for the x360 platform and secure stakeholder buy-in. Our workshop aimed to bridge knowledge gaps, analyze workflows, and envision a cohesive, aspirational experience. We focused on defining the platform’s ultimate potential and exploring future possibilities without being limited by current constraints such as technology, resources, or market conditions.
Workshop Activities + Outcomes
To ground our vision in real user needs, we began by consulting our user focus group to surface common pain points, uncover gaps in current workflows, and collect feedback on frequently requested features. Using those insights, we mapped existing user journeys to identify friction points and opportunities to better surface value throughout the experience. This synthesis directly informed the creation of a new, holistic navigation system—designed to unify the product ecosystem and simplify access for a more intuitive, scalable experience.
Synthesizing + Applying Insights
To bring the product vision to life, we first aligned on the appropriate visiontype using Marty Cagan’s framework, ensuring a shared understanding of the long-term strategic goals. From there, we used “How might we” prompts to stretch beyond current limitations and reframe user pain points into opportunities for innovation. These insights guided the creation of future-state user flows, illustrating a more cohesive, streamlined experience designed to scale with the product and deliver greater value to users.
Drafting Our Vision
We presented a future-focused product vision centered on three simplified strategy themes: Protect Everything, Recovery First, and User Experience. This unified direction guided our proposed navigation and architecture redesign, streamlining workflows that would result in a more intuitive, scalable experience with the potential to deliver faster outcomes and a true single pane of glass.
Protect Everything
With Chain-Free backups at the core, we ensure MSPs can safeguard clients' data seamlessly and provide lasting peace of mind that their critical systems are always protected.
Recovery First
Through rapid recovery technology, we enable MSPs to deliver the fastest RTOs in the industry, helping their clients thrive without the fear of data loss in even the most critical situations.
User Experience
Empowering our partners with scalable, secure BCDR solutions and AI-driven automation, we streamline operations to help MSPs manage their businesses more efficiently and grow confidently.
Our vision is to equip MSPs with scalable, secure business continuity and disaster recovery solutions that protect client data and deliver lasting peace of mind.
Our work aligned cross-functional stakeholders around a unified product vision, establishing a clear foundation for the long-term roadmap. The proposed streamlined workflows and information architecture improved clarity and usability, while also laying the groundwork for a scalable design system. Leadership responded with enthusiasm, validating the vision and opening the door for future implementation.
Faster Workflows
Optimized around key Jobs to Be Done, reducing friction and helping users complete critical tasks with fewer steps.
More Intuitive
A simplified structure and clearer paths make the product easier to navigate.
Single Pane of Glass
Surfaced essential information across products to reduce context switching and eliminate the need to toggle between portals.
“This is a great start for unifying our products and definitely the direction we want to be going in!”
Product Manager
“Finally, a single pane of glasss!”
VP of Product
“This gives us a clearer path forward and solves a lot of user pain points.”
UX Manager
This project reinforced the value of forward-thinking design as a strategic tool—not just a reactive one. I learned how to balance blue-sky thinking with grounded user insights, and how to bring multiple stakeholders into alignment around a shared vision. In the future, I’d advocate for even earlier integration of engineering and marketing teams to ensure holistic buy-in from day one.
Next Case Study
Strategic Design + Product Vision
The tl;dr
To begin, we needed to align the team around a future-focused, user-centered vision for the x360 platform and secure stakeholder buy-in. Our workshop aimed to bridge knowledge gaps, analyze workflows, and envision a cohesive, aspirational experience. We focused on defining the platform’s ultimate potential and exploring future possibilities without being limited by current constraints such as technology, resources, or market conditions.
Workshop Activities + Outcomes
To ground our vision in real user needs, we began by consulting our user focus group to surface common pain points, uncover gaps in current workflows, and collect feedback on frequently requested features. Using those insights, we mapped existing user journeys to identify friction points and opportunities to better surface value throughout the experience. This synthesis directly informed the creation of a new, holistic navigation system—designed to unify the product ecosystem and simplify access for a more intuitive, scalable experience.
Synthesizing + Applying Insights
To bring the product vision to life, we first aligned on the appropriate visiontype using Marty Cagan’s framework, ensuring a shared understanding of the long-term strategic goals. From there, we used “How might we” prompts to stretch beyond current limitations and reframe user pain points into opportunities for innovation. These insights guided the creation of future-state user flows, illustrating a more cohesive, streamlined experience designed to scale with the product and deliver greater value to users.
Drafting Our Vision
We presented a future-focused product vision centered on three simplified strategy themes: Protect Everything, Recovery First, and User Experience. This unified direction guided our proposed navigation and architecture redesign, streamlining workflows that would result in a more intuitive, scalable experience with the potential to deliver faster outcomes and a true single pane of glass.
Protect Everything
With Chain-Free backups at the core, we ensure MSPs can safeguard clients' data seamlessly and provide lasting peace of mind that their critical systems are always protected.
Recovery First
Through rapid recovery technology, we enable MSPs to deliver the fastest RTOs in the industry, helping their clients thrive without the fear of data loss in even the most critical situations.
User Experience
Empowering our partners with scalable, secure BCDR solutions and AI-driven automation, we streamline operations to help MSPs manage their businesses more efficiently and grow confidently.
Our vision is to equip MSPs with scalable, secure business continuity and disaster recovery solutions that protect client data and deliver lasting peace of mind.
Our work aligned cross-functional stakeholders around a unified product vision, establishing a clear foundation for the long-term roadmap. The proposed streamlined workflows and information architecture improved clarity and usability, while also laying the groundwork for a scalable design system. Leadership responded with enthusiasm, validating the vision and opening the door for future implementation.
Faster Workflows
Optimized around key Jobs to Be Done, reducing friction and helping users complete critical tasks with fewer steps.
More Intuitive
A simplified structure and clearer paths make the product easier to navigate.
Single Pane of Glass
Surfaced essential information across products to reduce context switching and eliminate the need to toggle between portals.
“This is a great start for unifying our products and definitely the direction we want to be going in!”
Product Manager
“Finally, a single pane of glasss!”
VP of Product
“This gives us a clearer path forward and solves a lot of user pain points.”
UX Manager
This project reinforced the value of forward-thinking design as a strategic tool—not just a reactive one. I learned how to balance blue-sky thinking with grounded user insights, and how to bring multiple stakeholders into alignment around a shared vision. In the future, I’d advocate for even earlier integration of engineering and marketing teams to ensure holistic buy-in from day one.
Next Case Study
Strategic Design + Product Vision
The tl;dr
To begin, we needed to align the team around a future-focused, user-centered vision for the x360 platform and secure stakeholder buy-in. Our workshop aimed to bridge knowledge gaps, analyze workflows, and envision a cohesive, aspirational experience. We focused on defining the platform’s ultimate potential and exploring future possibilities without being limited by current constraints such as technology, resources, or market conditions.
Workshop Activities + Outcomes
Goal Setting Workshop
Defined clear goals for the session, such as identifying pain points, aligning on product value, and setting the stage for a cohesive redesign that serves user needs and business objectives.
Review Research
Conducted a thorough review of existing user research, surfacing past insights and identifying areas where previous research could guide our new approach, such as "Jobs to Be Done".
Interview Team
Held in-depth discussions with the Sales team, Product team, and senior leadership to identify pain points, capture feedback on current workflows, and gather insights on frequently requested features.
To ground our vision in real user needs, we began by consulting our user focus group to surface common pain points, uncover gaps in current workflows, and collect feedback on frequently requested features. Using those insights, we mapped existing user journeys to identify friction points and opportunities to better surface value throughout the experience. This synthesis directly informed the creation of a new, holistic navigation system—designed to unify the product ecosystem and simplify access for a more intuitive, scalable experience.
Synthesizing + Applying Insights
To bring the product vision to life, we first aligned on the appropriate visiontype using Marty Cagan’s framework, ensuring a shared understanding of the long-term strategic goals. From there, we used “How might we” prompts to stretch beyond current limitations and reframe user pain points into opportunities for innovation. These insights guided the creation of future-state user flows, illustrating a more cohesive, streamlined experience designed to scale with the product and deliver greater value to users.
Drafting Our Vision
We presented a future-focused product vision centered on three simplified strategy themes: Protect Everything, Recovery First, and User Experience. This unified direction guided our proposed navigation and architecture redesign, streamlining workflows that would result in a more intuitive, scalable experience with the potential to deliver faster outcomes and a true single pane of glass.
Protect Everything
With Chain-Free backups at the core, we ensure MSPs can safeguard clients' data seamlessly and provide lasting peace of mind that their critical systems are always protected.
Recovery First
Through rapid recovery technology, we enable MSPs to deliver the fastest RTOs in the industry, helping their clients thrive without the fear of data loss in even the most critical situations.
User Experience
Empowering our partners with scalable, secure BCDR solutions and AI-driven automation, we streamline operations to help MSPs manage their businesses more efficiently and grow confidently.
Our vision is to equip MSPs with scalable, secure business continuity and disaster recovery solutions that protect client data and deliver lasting peace of mind.
Our work aligned cross-functional stakeholders around a unified product vision, establishing a clear foundation for the long-term roadmap. The proposed streamlined workflows and information architecture improved clarity and usability, while also laying the groundwork for a scalable design system. Leadership responded with enthusiasm, validating the vision and opening the door for future implementation.
Faster Workflows
Optimized around key Jobs to Be Done, reducing friction and helping users complete critical tasks with fewer steps.
More Intuitive
A simplified structure and clearer paths make the product easier to navigate.
Single Pane of Glass
Surfaced essential information across products to reduce context switching and eliminate the need to toggle between portals.
“This is a great start for unifying our products and definitely the direction we want to be going in!”
Product Manager
“Finally, a single pane of glasss!”
VP of Product
“This gives us a clearer path forward and solves a lot of user pain points.”
UX Manager
This project reinforced the value of forward-thinking design as a strategic tool—not just a reactive one. I learned how to balance blue-sky thinking with grounded user insights, and how to bring multiple stakeholders into alignment around a shared vision. In the future, I’d advocate for even earlier integration of engineering and marketing teams to ensure holistic buy-in from day one.
Next Case Study